Today I wanted to talk to you about why regular business strategy doesn’t work for people working in the therapy profession, coaching, wellness, holistic practitioners. Why traditional marketing strategy doesn’t work for us?
I speak for my experience here having been working in therapy and coaching for the last twelve years, training, coaching, therapy and I have bought all the courses. Maybe you can relate to this, I’ve bought all the courses, I’ve enrolled in all the programs, I have taken on coaches and mentors.
While some of them were amazing, some of the courses and the coaches are amazing. What I was missing and I’ve discovered this, I really just discovered this in the last year or so, the traditional method doesn’t work for us because we are different. Because the very fact that we are therapist and coaches means that we care about people, at the core of it, we care about people. And we want people to succeed, we want them to get past the traumas that they’ve experienced in their lives and move through to a better way of being.